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For Immediate Release

Kais Menoufy Selected as Panelist for AMA Forum: “Innovations in Marketing”

Sacramento, CA - November 2, 2006

Delegata, a premier consulting and systems integration firm, announced today that the American Marketing Association Sacramento Valley (AMASV) invited Delegata President and CEO, Kais Menoufy, as a panelist for the CEO Marketer’s Forum: “Innovations in Marketing.”

Sacramento Business Journal Publisher, Dan Kennedy, will moderate the annual AMASV CEO Marketers’ Forum on Wednesday, November 8th, 2006 at the Sacramento Hilton on 2200 Harvard Street.  This year’s luncheon is focused on how companies in the region are utilizing innovative strategies to stay competitive and differentiate their brand, products and services.

"We contribute our success to the partnerships formed with our clients and the dedication of our people.  Today’s term for the “innovation” may be “word of mouth marketing” since most of our business comes through repeat business and referrals from our clients.  Some unique aspects of our company include the “Delegata Way” and our "Insourcing Strategy."  The Delegata Way is a term coined by our clients because of what they felt was a unique and unprecedented attention to detail and customer service.  They always want things done the “Delegata Way.”  The insourcing strategy provides added value to our clients through an essential knowledge transfer process which takes place on every project," stated Kais Menoufy, President and CEO of Delegata. "For our clients to be successful, we must complete the project on time, on budget and leave the clients’ internal staff with the knowledge to deliver measurable business value."

Panelists:

• Kais Menoufy - CEO, Delegata (Technology Consulting and System Integration firm)
• Connie Batterson – VP Brand Management, Eskaton (Senior’s health, housing and social services)
• Steve Bender – CEO, Warren G. Bender (Business Insurance & Financial Services)
• Jonathan Beitz – Director, E-Commerce/E-Media, Niello Company (premier auto dealer)
• Rand Heer – CEO, Alight Planning (a Financial Analysis & Planning Software Company)
• Gary Boomershine – CEO, Sales TeamLive (automated real estate sales software)

Theme: Innovations in Marketing

Innovation is happening all around us, in every field and in all aspects of marketing. There is a changing marketplace coupled with a proliferation of choice causing companies to rethink and reinvent themselves responding to varying market pressures: increasing competition, media proliferation, consumer networks - creating challenges to build market share. How are companies changing and reinventing through innovation?

About Delegata

Delegata is a premier consulting and systems integration firm. Specializing in Project Management, Technology Planning and Analysis, Application Development, Package Integration, and Process Alignment, Delegata delivers Award Winning Total Solutions to its clients. The firm’s comprehensive approach addresses business objectives and processes by leveraging broad implementation skills and multifaceted project management and technology expertise. Delegata’s solutions facilitate a client’s rapid transition to new technologies and processes while leveraging current investments. Utilizing strong industry acumen and its configurable Diamond Methodology, Delegata begins with client business objectives, aligns technology components, and delivers tightly integrated Total Solutions tailored to its clients’ unique environments.

Press Contact

Mary Luciano
Marcom Advantage, Public Relations for Delegata
Phone: 1-530-888-7910
Mobile: 1-530-305-7403
mary_luciano@marcomadvantage.com

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