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AMA CEO Marketers' Forum

Kais Menoufy Selected as Panelist for AMA Forum: “Innovations in Marketing”

Sacramento, CA - November 8, 2006

The American Marketing Association Sacramento Valley (AMASV) invited Delegata President and CEO, Kais Menoufy, as a panelist for the CEO Forum: “Innovations in Marketing.”
 
"We contribute our success to the partnerships formed with our clients and the dedication of our people.  Today’s term for the “innovation” may be “word of mouth marketing” since most of our business comes through repeat business and referrals from our clients.  Some unique aspects of our company include the “Delegata Way” and our "Insourcing Strategy."  The Delegata Way is a term coined by our clients because of what they felt was a unique and unprecedented attention to detail and customer service.  They always want things done the “Delegata Way.” The insourcing approach provides added value to our clients through an essential knowledge transfer process which takes place on every project," stated Kais Menoufy, President and CEO of Delegata. "For our clients to be successful, we must complete the project on time, on budget and leave the clients’ internal staff with the knowledge to deliver measurable business value."

Panelists:

• Kais Menoufy - CEO, Delegata (Technology Consulting and System Integration firm)
• Connie Batterson – VP Brand Management, Eskaton (Senior’s health, housing and social services)
• Steve Bender – CEO, Warren G. Bender (Business Insurance & Financial Services)
• Jonathan Beitz – Director, E-Commerce/E-Media, Niello Company (premier auto dealer)
• Rand Heer – CEO, Alight Planning (a Financial Analysis & Planning Software Company)
• Gary Boomershine – CEO, Sales TeamLive (automated real estate sales software)

Theme: Innovations in Marketing

Innovation is happening all around us, in every field and in all aspects of marketing. There is a changing marketplace coupled with a proliferation of choice causing companies to rethink and reinvent themselves responding to varying market pressures: increasing competition, media proliferation, consumer networks - creating challenges to build market share. How are companies changing and reinventing through innovation?

Some Aspects that will be covered:

• How is Innovation being dealt with in your company?
• What kind of marketing strategies (product, price, promotion, place) or new marketing initiatives are being adopted?
• Are new consumer marketing efforts e.g. search engine marketing, viral marketing, customer experience, word of mouth, mobile communications, customer involvement, being employed and to what effect?
• How has Customer feedback affected or changed your product or product delivery?
• To what extent are product/service innovations being shaped by customer interaction?

Event Information

Date: Wednesday, November 8th, 2006
Time: 11:30am - 1:30pm
Location: Sacramento Hilton
Website: http://www.amasv.org

Registration

Click here to Register Online Now!

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